We absolutely love LEGO—but as true brick building fans, we know LEGO isn’t the only name in the game. Today, we’re diving into the top 3 model kit brands: LEGO, Lumibricks, and Cobi. Each brings something unique to the table—from iconic licenses to immersive lighting to historical realism.
Let’s explore some of their bestselling sets and discover what makes each brand a standout in the brick building world.
LEGO
LEGO is the original pioneer of the building brick universe. Having patented its design early on, LEGO spent decades building a loyal global fanbase and securing partnerships with franchises like Star Wars, Marvel, and Friends. It's currently the largest toy company in the world.
🏠 Seinfeld (21328)
This nostalgic set recreates Jerry's apartment from the beloved '90s sitcom Seinfeld. With 1326 pieces and five detailed minifigures, it’s filled with references only true fans will spot.

🚀 Star Wars AT-AT (75313)
Massive in scale and in impact, the LEGO AT-AT is a 6785-piece masterpiece. Star Wars fans and hardcore builders alike appreciate its authenticity and impressive display size.

Lumibricks
Lumibricks brings something special to the brick world—built-in LED lighting. Their kits aren’t just for daytime fun—they shine at night too. All Funwhole bricks are LEGO-compatible, so they blend seamlessly into any modular layout.
🌲 Wood Cabin with Lights
The Lumibricks Wood Cabin is a cozy, 2097-piece set that transforms beautifully once the lights go on. It’s the perfect mix of nature, nostalgia, and nighttime magic.

🌱 Jack and the Beanstalk
This 928-piece fairytale set brings Jack’s adventure to life with a glowing beanstalk. This model signals Funwhole’s creative direction—classic stories in magical, illuminated form.

Cobi
Cobi is Eastern Europe’s largest building set manufacturer. Known for their historical military models, Cobi fills a niche that LEGO and Funwhole don’t cover—WWII tanks, aircraft, and modern combat vehicles.
🪖 SU-100 Tank – WWII Collection
Detailed and accurate, the Cobi SU-100 is a 1:28 scale model of the famous Soviet tank. Military buffs and history lovers will appreciate the realism and specificity.

🚁 Black Hawk UH-60 – Limited Edition
This Black Hawk model highlights Cobi’s strength in modern military design. As a limited-edition set, it appeals to collectors and tactical model fans.

Final Thoughts: Bricks for Every Kind of Builder
So which brand is best? That depends on what you’re looking for:
- LEGO excels at licensed themes and detail-packed playsets
- Lumibricks brings builds to life with embedded lighting and storytelling
- Cobi is unmatched in military history realism and niche topics
Whichever you choose, these three brands prove that brick building is for everyone—from pop culture fans and fantasy dreamers to military historians and collectors.
💡 Bonus Tip: Add Light to LEGO Sets
Want to light up your LEGO builds? Try a Lightailing light kit—a great way to upgrade your LEGO without switching brands.
