Gobricks vs LEGO Bricks: What's the Differences?

Following the popularity of our LEGO brand comparisons, today we dive into a full Gobricks review. We’ll explore who Gobricks are, how they compare to LEGO, and whether they’re worth adding to your collection—especially for MOC (My Own Creation) fans.

Introducing the Companies

🧱 What Is LEGO?

LEGO is the undisputed leader in the brick-building world. Since 1949, they've created imaginative, creative, and high-quality sets for all ages—from kids to AFOLs (Adult Fans of LEGO). With iconic licenses, original themes, and excellent quality control, LEGO has become the gold standard.

🧩 What Is Gobricks?

Gobricks is a Chinese-based manufacturer producing LEGO-compatible bricks. Founded in 2017, it has quickly gained traction, especially among MOC builders who want access to affordable and diverse parts. While Gobricks doesn’t sell traditional “sets,” they offer a vast catalog of loose bricks in many colors, shapes, and functions.

Buying Process: LEGO vs Gobricks

✅ LEGO

LEGO’s products are easy to find—whether at a LEGO store, their website, or countless retailers worldwide. The process is smooth, transparent, and supported by official warranty, instructions, and packaging.

⚠️ Gobricks

Purchasing Gobricks is more complex. There’s no official Gobricks store. You typically go through third-party agents with your brick list. They confirm availability and pricing from Gobricks, then charge you (including their own commission). Orders are shipped from China, often taking 3–4 weeks and potentially incurring customs fees.

Brick Quality Comparison

LEGO bricks are globally known for their durability, consistent clutch power, and finish. You can expect flawless builds every time.

Gobricks bricks offer surprisingly good quality and are considered one of the best LEGO-compatible brands. They are slightly tighter (higher clutch power) and may feel more rigid. This often results in more stable builds, though slightly less smooth to assemble.

Value: Which Brand Offers More?

LEGO is expensive—but you pay for reliability, polish, resale value, and rich themed experiences (like Star Wars, Technic, etc.). Sets are well packaged, guided, and long-lasting.

Gobricks has high-quality bricks at a lower cost—but pricing varies wildly due to third-party markups. There’s no universal price tag or guarantee, making value inconsistent.

Product Experience

LEGO offers full product experiences—pre-designed sets with themes, characters, instructions, and replayability. They cater to all ages and interests.

Gobricks focuses on bulk bricks—no instructions, no stories. It’s ideal for experienced builders and MOC creators who want custom parts for their own creations.

Pros & Cons of Gobricks

✅ Pros

• Extensive variety of bricks
• Mass ordering available for MOC needs
• LEGO-compatible in size and fit
• More stable builds due to higher clutch power
• Cost-effective (with the right supplier)

⚠️ Cons

• No official retail channel
• Unclear pricing structure via third parties
• No themed sets, no instructions
• Not ideal for beginners or young builders

Should You Switch to Gobricks?

Gobricks isn’t a full LEGO replacement—but it’s an excellent supplement for MOC designers or those expanding their parts inventory. If you enjoy custom builds and know how to source bricks efficiently, Gobricks can be a great resource.

However, if you’re looking for full kits, clear prices, official instructions, and hassle-free shopping, LEGO (or a curated alternative brand) may be a better fit.

Looking for a Complete Alternative?

Want the creativity of LEGO, but with the added flair of integrated LED lighting and themed instructions? Try Lumibricks.

We specialize in story-driven building kits that light up at night, turning your creations into stunning display pieces. From fairy tales to forest cabins, our collections are crafted for both builders and dreamers.

In the end, whether you choose LEGO, Gobricks, or Lumibricks, we’re just happy you’re discovering the joy of creative construction.